Web design principals – notes


  1. Visual Hierarchy: what are important things, what are less important
  2. Divine Proportions: golden ratio
  3. Hick’s Law: priority, filtering things
  4. Fitt’s Law: rule of target size
  5. Rule of Thirds: in image
  6. Gestalt Design Laws: the whole exists independently from the parts.
  7. Law of Proximity: things that do NOT go together, are not perceived as one
  8. Law of Similarity: We group similar things together
  9. Law of Closure: We seek completeness
  10. Law of Symmetry
  11. Law of Common Fate
  12. Law of Continuity
  13. White space and clean design
  14. Occam’s Razor: simplest solution is usually best

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s